This week we would like to introduce you to the consumer goods market.
Prices for raw materials, energy, etc. have risen significantly in recent years. However, customers are not always prepared to bear these costs. ” Cheating packaging” with less content for the same price, exaggerated promises or the exploitation of natural resources are just a few examples of how the image of this industry has suffered. A bridge must be built between the increased production costs and the end customer’s willingness to pay a certain price. Read more about the current challenges facing the consumer goods industry and what levers are available to remain successful in the market.
Deutsch